Highlight #1 A business that runs without you
You'll build the operating spine of a multi-practitioner practice — a costed, replicable model for your next hire, an accountability chart, and clinical governance that holds across many rooms. The goal is leverage, not longer hours: a business that creates value whether or not you turn up.
Highlight #2 Australian risk, named and sidestepped
Every scale-stage risk is anchored to its primary Australian source — so you know exactly where the costly mistakes live before you make them. You'll get a clear read on your payroll-tax exposure and a group P&L that shows you the real numbers, not the rosy ones.
Highlight #3 A practice that becomes an asset
Scaling and selling aren't the same skill. SCALE finishes with a scored valuation, an exit-readiness plan, and a dated 12–36 month scale plan with a rhythm to run it — so the business you built becomes something that can outlast you, on your terms.
About the course
You built a practice that works. The problem is that it works through you — every clinical question, every hire, every number still routes back to your desk. More growth has just meant more of you, and there's only so much of you to go around. SCALE is for established Australian practice owners with a profitable practice and a team, ready to build something that runs on more than one practitioner, in more than one room. Over thirteen lessons you'll redesign your founder week, build a costed and replicable model for your next practitioner, and stand up clinical governance and an accountability chart that hold as you grow. You'll read your real numbers through a group P&L, get a clear view of your payroll-tax exposure, and pressure-test a feasible go/no-go on your next site. By the end you'll hold a scored valuation, an exit-readiness plan, and a dated 12–36 month plan with a rhythm to actually run it. What makes SCALE different is that every scale-stage risk is anchored to its primary Australian source — so you're stepping around the costly mistakes with the rules in front of you, not guessing. It's general business education, not advice; it shows you exactly what to confirm with your own advisers. If you're ready to stop being the ceiling, enrol below — or download the prospectus to see the full path first.
Annie Gibbins
I'm was registered nurse who became a CEO — so I've sat in your chair. Over more than fifteen years I've led five of the professional associations health practitioners belong to, won a Grand Stevie Award as a business leader, written 17 books, and earned a Bachelor of Health Science, a Master of Education and my graduate diploma from the Australian Institute of Company Directors. What I learned along the way is that clinical brilliance and business leadership are two different skills — and almost no one teaches a practitioner the second one. The hardest stage isn't opening or growing; it's the moment your practice depends entirely on you and more growth just means more hours. I built SCALE to take you through exactly that passage: from owning a job to owning a business that can outlast you. I don't trade in income promises or false urgency. What I'll give you is clear strategy, the right questions to ask, and every scale-stage risk anchored to its primary Australian source — so the decisions are yours, made with the facts in front of you.
Curriculum
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1
1
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Accountability Chart Builder
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Enterprise Value Estimator
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Equity Sharing Model
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Exit Readiness Scorecard
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(Included in full purchase)
Group P&L Model
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(Included in full purchase)
Next site Go No Go
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(Included in full purchase)
Owner Reliance Scorecard
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(Included in full purchase)
Payroll Tax Risk Checker
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(Included in full purchase)
Readiness Checklist
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(Included in full purchase)
Readiness Snapshot
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(Included in full purchase)
Scale Plan 12-36 Months
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(Included in full purchase)
Unit Economics Calculator
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(Included in full purchase)
Interactive Course Workbook
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(Included in full purchase)
What people are saying
Testimonials build trust — fast. Edit this section to show how your product is making a difference and help your audience purchase with confidence.
⭐⭐⭐⭐⭐ I enrolled in the SCALE Your Business Course because I wanted to grow my clinic but wasn't sure where to focus my efforts. Annie provided practical strategies for leadership, financial management, marketing, and team growth that delivered immediate results. Most importantly, she helped me develop the mindset of a business owner and leader. Today, my practice is more profitable, my team is thriving, and I have a clear roadmap for continued expansion.
Allied Health Business Owner
⭐⭐⭐⭐⭐ The SCALE Your Business Course completely changed how I viewed growth. I had built a busy practice, but I was exhausted and wearing too many hats. Annie showed me how to create systems, delegate effectively, and develop a business that wasn't dependent on me doing everything myself. The course has helped me build a stronger team, improve profitability, and focus on strategic growth rather than day-to-day firefighting.
Multi-Practitioner Clinic Owner
⭐⭐⭐⭐⭐ What sets Annie apart is her ability to combine big-picture strategy with practical implementation. The SCALE Your Business Course provided clear frameworks for expanding services, improving operational efficiency, and creating a sustainable growth plan. Within six months of implementing the strategies, we had increased revenue, streamlined operations, and opened opportunities for future expansion. This course is a must for established practitioners who want to build a true business, not just a job.
Acupuncturist & Practice Director
⭐⭐⭐⭐⭐ After running a successful clinic for several years, I felt like I had hit a ceiling. Annie's SCALE Your Business Course helped me move from working in my business to working on my business. The strategies around leadership, systems, team development, and business growth were exactly what I needed. Since completing the course, I have expanded my team, increased revenue, and created more freedom in my schedule. Annie's expertise is invaluable for any practitioner ready to take their business to the next level.
Clinic Owner & Naturopath
Stop being the ceiling.
You've already built the hard part. SCALE gives you the model, the governance and the dated plan to build a business that runs without you — and can one day run without needing you at all. Self-paced, lifetime access, your credential on completion. General business education, not advice.Seal the deal with a bit more content that supports the main call to action.
$1,497.00